Pay attention to the fine print on the in-store coupon though, as it does have quite a few exclusions:
$10 off select original, regular, sale and clearance–priced apparel, shoes, accessories, fine jewelry and home purchases of $25 or more. Extra 10% off select original, regular, sale and clearance–priced purchases of watches, furniture, mattresses and custom blinds and shades. Offers good in store only, excluding taxes, 11/29/14.
Does not apply to Best Value, Levi’s, Disney Shop, Assets Red Hot Label by Spanx, Licensed Team Sports Merchandise, Columbia, Nike, Clarks, Athletic Shoes, Jewelry Trunk Shows, Modern Bride Diamond Vault, TechnoMarine Watches, Sephora, Le Creuset, Sophie Conran, Royal Doulton, Celebrations, Food, Kitchen Electrics, Floor Care, Joseph Joseph, Hunter Douglas, Umbra Window Hardware, Bali Window Hardware, In–Home Custom Decorating, Fitness Equipment and Accessories, Art.com, Baby Gear, Personalized Jewelry, Services, Service Plans, Gift Cards, Furniture Outlet purchases, Closing Store Purchases, current orders and prior purchases, or in combination with other coupon(s). Additionally, in Puerto Rico, does not apply to Select Designer Watches, Breil, Fossil, Freelook, Freestyle, Kenneth Cole, Michael Kors, Rado, and Skagen watches, Cosmetics Department, Bassett Furniture, Mattresses, and Accessories; Music Department, Gift Wrap & More, Optical, and Universal Sunglasses in Plaza Las Américas. Coupon can be combined with earned JCPenney Rewards. Coupon cannot be used for payment on account. Coupon cannot be redeemed as cash or merchandise credit if merchandise is returned. No cash value.