New Walmart Coupon Policy

Well, there is a new and updated Walmart Coupon Policy available.  The old policy has been updated and here are some of the most notable additions are:

1) Coupons may exceed the price of the item. Change may be given or applied toward the cost of the basket purchase.

2) Checkout coupons or “Catalinas” that are printed at our competitors’ registers, have “Manufacturer Coupon” with specific requirements printed on them, a valid remit address for the manufacturer, valid expiration date, and a scannable bar code, will now be accepted.

There is a bit of bad news though.  This is an important change:  Walmart now does not accept print-at-home Internet coupons that require no purchase.

Here is what the policy states in full:

Walmart accepts the following types of coupons (see guidelines below):

  • Manufacturers’ coupons
  • Print-at-home internet coupons
    • Must be legible, have “Manufacturer Coupon” printed on them, have a valid remit address for the manufacturer, valid expiration date, and have a scannable bar code.
  • Competitors’ coupons that feature a specific item for a specified price
    • for example, $2.99
  • Soft drink container caps
  • Checkout coupons
    • (also called “Catalinas”) that are printed at our competitors’ registers, have “Manufacturer Coupon” with specific requirements printed on them, a valid remit address for the manufacturer, valid expiration date, and a scannable bar code.

Walmart does not accept the following coupons:

  • Print-at-home Internet coupons that require no purchase
  • Competitors’ coupons for dollars/cents or percentage off, buy one get one free, and double- or triple-value coupons

The following are guidelines and limitations:

  • Only one coupon per item is permitted.
  • Coupons must have an expiration date and be redeemed prior to expiration.
  • Coupons may exceed the price of the item. Change may be given or applied toward the cost of the basket purchase.
  • Walmart only accepts coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • We accept the following with Customer Service Supervisor/Management approval:
    • 40 or more coupons
    • Any coupon over $20
    • $50 or more in coupons in one transaction

I would love to hear what YOU think of this new policy. But most importantly Walmart wants to know what you think of it. Provide Walmart feedback on this new and improved coupon usage guideline by filling out this quick survey.

Disclosure: I am an official Walmart Mom. Walmart has provided me with compensation in return for my time and effort spent creating this post. My participation in this program is voluntary and my opinions are always my own.

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  • Thanks Mercedes!!

  • Nancy

    Walmart does not accept the following coupons:

    * Print-at-home Internet coupons that require no purchase

    What exactly does this mean? Does this mean they will not accept printable coupons for free items?

    • Nancy,
      that’s exactly what it means


    • Sara S

      That’s right–they won’t accept printed coupons for a free item. However, I don’t think that I have EVER had a printable coupon for a free item that would have been redeemable at Walmart anyway (I have had various restaurants coupons but they are things that you can’t get at Walmart). I think overall, this is a GREAT change to the policy!

    • What if the coupon is a $1/1 coupon and the price is $0.99? The policy states that they will take coupons for more than the value of the product, but there’s technically no purchase required in that instance because the item becomes free. I’m so confused…

      • Laura,

        They will accept that situation. What they are saying is that they won’t accept a printable coupon that makes an item totally FREE without any other purchase required.


        • Joy

          I don’t know many stores that will take Internet printables that say “free” on them. Stores won’t take them because of fraud (too easy to fake them). I don’t even bother printing coupons that say “free.” Why companies offer them is beyond me.

  • Carol S

    Thanks for the info. I have used free coupons there before. I filled out the survey. Seems ridiculous really that they won’t-they get reimbursed from the company. Over all it is okay-the changes, but the free thing? HMMM. They are already limiting our selection of products we can buy…

  • Carrie

    Hahahaha! Love the new policy but I’m curious……exactly WHO are Walmart’s competitors? !

    • pennyscents

      Each store decides who their competitors are based on the surrounding stores in the area

  • This sounds like Walmart is becoming more coupon friendly AND hopefully they will better instruct their cashiers and managers about this . I really dont enjoy shopping with coupons there because it has always become such a hassle. And the worse part is, that most managers dont have a clue of what is going on. I think I will wait and see how it goes for others before I try using my coupons at walmart….I really do not appreciate the “attitude” I have gotten from cashiers for using coupons. They seriously need help teaching their cashiers basic customer service.

    • Toni

      You sound exactly like me!! I just wrote to Walmart a few months back after dealing with a “snotty” floor manager over coupons. She truly had no clue about how to use coupons. After the manager of the store called to discuss the issue, she said things would be straightened out and apologized for the issues I had. At least I felt like she cared, and that I might actually get somewhere with my complaints.
      Just frustrating…I totally agree!!

  • BJ

    I don’t think you should post anything that you are compensated for. It doesn’t matter that you say the comments are your own.

    • What, so she should devote all the time and effort that she does in order to give us all great coupon deals to use, deals that save us a lot of time, and never make any posts that she gets compensated for? That’s a rather entitled attitude to have. She clearly mentioned the good and the bad parts of the new coupon policy, and clearly stated that she was compensated. And it was a post that had valuable knowledge, to boot!

      • Thank you Cori!

        If you are a regular here you know I don’t regularly do sponsor posts. Also, only my family knows this (of course) but I clock in about 7-80 hrs a week working on this blog. I think I do deserve some reward for my time.


        • pennyscents

          I really wish there was a like button for this!!! Thank you Mercedes! Thank you for posting this, so that we now aware of a the new coupon policy that WM has. Whether you were compensated for posting it, or not is irrelevant! It is useful information for us, who use a lot of coupons, to have!!! It’s not like you are bias either. You post deals for all stores, including their WM’s competitors. Your site readers & subscribers are clearly your top priority!!!

    • BJ,
      I just wanted you to know that I value your feedback and I always take into consideration any feedback my readers provide.


      • andrea

        And anyway, it’s your blog. If you want to post something for which you will receive compensation, I say more power to you!

  • Pingback: NEW Walmart Coupon Policy! | Maven of Savin()

  • SZ

    Does one coupon per item mean that manufacturer and competitor coupon cannot be stacked? for instance using a target coupon with a manufacturer coupon?

    • SZ,

      From my experience Target mostly issued cents off or say $0.75/1 off one item. The Walmart coupon policy says they won’t take a coupon like that. The coupon needs to specify the price of the item.


  • Debbi

    What about coupons for free products that weren’t printed at home, but were mailed to you by the company? I still have the free Excedrin coupons, but they look just like coupons.

    • CHI

      I’ve used those, and they do accept them, because they are printed on special paper. Even with the security paper a manager had to approve it.

      • Joy

        I usually bring the entire letter when I get those type of coupons. It def. helps.

        • pennyscents

          One other thing that you can do to prove that it was sent from the manufacturer & is not a printable is; flip the coupon over & rub a coin on the white spaces between where is written over & over again horizontally. A watermark will appear in the white areas when you do this. I have shown this to many stores in my area. I even let them keep that paper after I have used the coupon. The back of the whole sheet of paper is this way, not just the coupon part.

  • CHI

    Im still wondering about Walgreens RR? The only specific requirement printed on the RR is that the in-store purchase be over the value of coupon.

    Would they qualify under the catalina guidelines?

    Has any used them with success? Do they beep?
    Any imput is welcome. Thanks.

    • CHI,

      I have not used a register reward yet but as far as I know they will be accepted now.


  • Kristina L.

    Ok I feel really dumb right now. What kind of competitor coupon will they take then. I don’t get that there is a different kind?????

    • Kristina,

      Here uis an example: They will take a Walgreens coupon that makes say Reach toothbrushes $0.99 each OR Milky Way bars 2/$1. But they won’t take one that says $5 off Pediacare.

      Does that make sense?


  • pennyscents

    ***Must be legible, have “Manufacturer Coupon” printed on them, have a valid remit address for the manufacturer, valid expiration date, and have a scannable bar code.
    I wonder if this would include RR’s???

    ***Coupons may exceed the price of the item. Change may be given or applied toward the cost of the basket purchase.
    I like this one because it is saying that coupons should not be adjusted down. According to this, if I buy something for $1.00, and I have a $2.00 off MC, I should get the full $2.00 off. It even says that change may be given!?! I can see that being a problem. I would never expect change back, but I am happy that the overage from a coupon, if there is any, can be used toward items in the rest of my purchase.

    • Penny,

      According to my Walmart resources, yes this will include register rewards.


      • pennyscents

        Do you know if you can use a lot of RR’s? What if you have enough RR’s that will make your entire transaction free? Do you know if they will scan on WM’s registers?

      • Pam

        They would not take WG RR’s at my WM. The associate mgr said they would not scan so they could not accept them.

  • Cindy M.

    OK, I’m having a brain cramp… the Buy One Get One Free that they are no longer going to take, is that Competitors coupon or any BOGO free coupon ?

    • Cindy,

      Buy one get one coupons that say manufacturer coupon on them, they will still take. it is printable coupons for free items that they won’t anymore.


  • Joy

    I like that they will accept Catalinas from its competitors. That’s good to know. I hope Walmart posts the new policy at every register. Although I have never had a problem at Walmart before. I actually don’t use most of my coupons there anyway unless it’s an awesome deal. I get better deals at Target with stacking and Price Chopper because they double and stack. 🙂

  • CJ

    So will Walmart take Walgreens RRs that are for “$X off on your next in store purchase” or just RRs that specify a product like “Save $1 on Puffs”? I cant see Walmart letting us hand over a bunch of RRs that make our whole transaction free.

    • pennyscents

      I am curious about this too. I hope anybody that does use RR’s ar WM will post their experiences. I wonder if they will even scan at WM. It does say that they have to scan.

      • Heartland Hannah

        Well, as I expected this was a no-go. I took in Walgreens RR catalina coupons to Walmart. All have valid dates and meet their stated requirements. I went through 5 different levels of people over the course of 20+ minutes standing at the checkout. They had no clue. I brought up their own website on my smartphone and showed it to them. They said they still hadn’t heard of it and couldn’t honor it. And….it took 20 minutes for them to decide that while my frozen food was melting and people were swearing at me in line.

        It was my first trip to Walmart in several months and also my last for a long time.

        I called Walmart corporate customer service afterward and the guy that answered was completely clueless and not helpful either. All he said is he wasn’t aware of this policy and he would have “someone get back to me in a few days.” Whoopppeee. By then my Wags RR will be expired so it’s pointless.

        I guess the moral of the story is if it seems too good to be true, it probably is.

        Why do they put these policies out to get our hopes up and then not tell their stores?

        This is why I’m a Target shopper.

  • Pat

    Thanks for posting this, and I see no problem being compensated for it.

    So, if I have a printable coupon for buy 1 get 1 free, then they will take that? Since I’m buying one item to get the other one free, it should be okay, right?

    • Pat

      Yes buy one get one free printables should be ok.


  • Dara

    Is anyone else loving the fact that they have example pictures with their coupon policy? Wal-Mart is the only one of our local stores that does this and I thought it was REALLY helpful.

    • Dara

      That was my favorite part. I find people are more visual than inclined to read things.


  • vodreaux

    Here is a suggestion for everyone:

    Since Walmart has updated the coupon policy, I encourage everyone to Email, Fax and even call Walmart CEO on complimenting the change on policy. Also, please share your horrible experience with Michael Duke. Ask him for his advice on making your future shopping experience smooth as possible avoiding past experience of you and others. Lastly, share this thread, other thread and blogs.

    CEO of Walmart

    Corporate contact info:
    702 Southwest 8th Street
    Bentonville, AR 72716
    United States – Map
    +1-479-2734000 (Phone)
    +1-479-2734053 (Fax)