Does Target Price Match Online?

Target Deals Week of Nov 3 – 9: Grapes for $0.65 per Pound and More

You bet! And it’s just another reason to be proud to be a full-blown “Tarzhay” junkie!

At the beginning of last holiday season, Target made headlines when it announced that it would match online prices on certain websites, including their own and some competitors’ websites. At the time, many people thought that the change would only be in effect for the holiday shopping season.

Target, though, had other plans. In January of last year, the chain announced that the online price match policy was there to stay.

Of course, like any other price match policy, there are some stipulations. Customers can only get a price match from certain websites. This, of course, includes its largest competitors’ websites, like,,, and Target will also match online prices from its own website,

But, does Target match Amazon prices? Yes it does – with a few stipulations, of course. Target will not price match Amazon marketplace items, which are those sold and shipped by 3rd party sellers. These are often the items that you can find

A few other stipulations are in place when it comes to Target’s online price matching policy. The item that you want price matched must be identical in every way to the item you found elsewhere for cheaper. It must be the same brand, size, color, quantity, model number – everything. If there is even a slight difference, Target will not match the price.

So, how do you get Target to match the lower price you found? It’s simple really. Just take proof of a lower price to Guest Services at your local Target. Acceptable proof can be a printout of the webpage or the actual webpage on your phone. You should also consider downloading the Amazon Price Check App for Android devices or the Amazon Price Check App for Apple devices, which makes it easy to scan barcodes of items to locate them quickly on A Target associate will then verify the price before giving you the discount.

You can read the whole Target price match policy here.

In reality, though, you may only be able to take advantage of Target’s online price match periodically, as Target deals are often very hard to beat.


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  • Julie L

    I think I read this wrong. You mean that Target will pricematch items in the store to prices you find at competition online. I was thinking/hoping they pricematch when making a purchase online, with other competition. As in, if I am shopping online at and find that has the same item for less, will match that price. That would be too good to be true, since cardholders get free shipping!!

    • Mercedes Levy

      Hi, Julie.

      Unfortunately, you’re right – it is too good to be true! You can’t get a price match when shopping online, but that would be awesome! You also can’t get a price match on items that you aleady purchased from

      I added a link to the whole Target price match policy in the post, but I’ll add one here as well.

      Target Price Match Guarantee


  • Bill Fitzpatrick

    Hey Julie,
    I think Mercedes is right. I’ve been searching for a high end HDTV and had a stack of target gift cards to use up. I found some great ones online that weren’t available in store. Since I’m always looking to save a few hundred bucks, I tried to do some price matching. Unfortunately after digging around in the checkout FAQ I found this:

    price match policy for purchases made at
    Pricing for products on may vary from Target stores and from the Target Weekly Ad. We do not match the price of our online merchandise with the price offered by Target stores or another competitor.

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    • C

      just to clarify, Target does NOT price match Amazon Marketplace items (i.e. third party sellers), only items sold and shipped directly by Amazon

  • Karen Butler

    Do you guys price match Kmart or Kmart online?

    • C

      Target does not price match Kmart online, but will match the printed weekly store ad if you bring it in as proof of price