NO PURCHASE NECESSARY. Begins March 7, 2013 at 3:00 PM ET and ends March 7, 2013 at 11:59 PM ET. Only open to legal residents of the 50 United States including the District of Columbia. Must be at least 18 years of age to enter. Void where prohibited. Prize is one of 5,000 coupons ($6.00 each). Total ARV is $30,000. Internet Access Required. See Official Rules at www.doctoroz.com/general-mills-whole-grain-cereal-giveaway-official-rules.