Head over to Ulta and get this It Cosmetics Confidence in a Cleanser Gentle Face Wash for Just $14! (Reg. $28). Confidence in a Cleanser Gentle Face Wash is a cleanser and hydrating serum in a one-step skincare solution. Developed with plastic surgeons, it cleanses and moisturizes, leaving skin feeling soft, refreshed and balanced. This creamy gel cleanser is sulfate-free and soap-free.